The best time to apply SOTA renew is when your skin is damp, as this can help lock in the hydration from your moisturizer. Therefore, use SOTA renew before your skin has dried post-cleansing. No matter what time of day it is, it’s crucial to apply your moisturizer every time your skin comes in contact with water, such as after showering, swimming, or cleansing/exfoliating your face. SOTA renew preps you for the day and our nightly restore does the corrective work while you sleep. 


The key with moisturizing is consistency. Get into a daily routine and stick to it. We recommend being proactive instead of reactive.

By regular routine, we mean at least once or twice per day. It’s the best thing you can do for your skin, especially with what we put it through on a daily basis.